Would you go bare for the sake of education?

Get your mind out of the gutter…. I’m just talking about a bare face.  Can you believe I arrived at the AesthetiCare office on my second day of work with no makeup? Luckily for me I knew either Shea or Stephanie, our licensed estheticians, would be pulling me in for a Visia analysis at the first chance they got.

If you take a look at the procedures we offer you’ll see everything from laser treatments to facials and peels, and very soon we’ll be adding even more treatments (I’ll fill you in on those in the weeks to come).  Obviously, we have clients that come in knowing exactly what they would like done.  But what happens when you’re a skincare novice like me?  Maybe you want to treat some acne or rosacea but don’t really know where to start or you’ve been thinking about pulling the trigger on Botox or lip injections.  That’s where the Visia consultation comes in.

AesthetiCare offers a complimentary, one-hour Visia analysis to all patients.  The Visia system  is the most advanced skin analysis equipment available and less than 5% of skincare centers have the device.  With a database of over 200,000 people, you will be compared only to the clients in the database within 1 year of your birth date and according to that you’ll receive percentile scores on the following 8 categories:

Spots – Spots are typically brown or red skin lesions including freckles, acne scars, hyperpigmentation and vascular lesions.

Wrinkles – Pretty self-explanatory.  Wrinkles are furrows, folds or creases in the skin.

Texture – Texture is primarily an analysis of skin smoothness.

Pores – Pores are the circular surface openings of sweat gland ducts.

UV Spots – UV spots occur when melanin coagulates below the surface as a result of sun damage.

Brown Spots – Brown spots are lesions on the skin such as hyperpigmentation, freckles, lentigines and melasma.

Red Areas – Red areas represent a variety of conditions, such as acne, inflammation, Rosacea or spider veins.

Porphyrins – Porphyrins are bacterial excretions that can become lodged in pores and lead to acne.

 

Fun Fact: The Visia takes images of the front of your face and the left side.  Why only the left?  As you can see from this photo of a truck driver, we’ll typically have more damage on that side from driving.

Using that information, you’ll work with your skincare professional to create a unique plan that addresses your concerns, what we can do for you in our office, and at-home care.  Plus, it gives you precise before and after photography so that you’re able to assess your results.  Keep in mind, there is no obligation to purchase or treat anything after this consultation.  It is meant to be educational, not a sales pitch.

You’re probably wondering what all of this means for you.  I heard the same spiel I just gave you when I started and it sounded like a lot of mumbo jumbo. I have the skincare knowledge of a 12-year-old boy, remember?  But I figured it couldn’t hurt to check it out so when Stephanie had some free time that day we went for it.

The first thing Steph asked me when we went into the consultation room was if I had any makeup on.  If you aren’t as comfortable running around town with a naked face as I am you can come in for your appointment with your makeup on and you’ll be able to remove it here.  I just didn’t want to deal with the hassle of applying mine when I knew I’d have to take it off.  Next, she asked what I thought about my skin, if I felt I had any problem areas and so on. At that time I didn’t really feel like I had any issues except for my face feeling a little on the dry side sometimes.  So fresh faced, I put on a headband and put my face up to the Visia device as instructed.  It’s pretty straight-forward, set your chin on the chin rest, close your eyes, and let your estheticians snap a few photos.  For each of the categories listed above you’re assigned a percentile based on the comparison of your results with those in your peer group. The higher percentages may not be a problem area for you, what we want to focus on is the categories where you scored the lowest and work towards improving those numbers.  You can see from my pictures that the texture, spot, and pore categories were where I scored highest, with my lowest scores in UV spots and porphyrins.

 

 

 

 

 

This view was interesting to me.  Porphyrins are worst around my nose most likely because I have a nose ring so I’m touching it more than the rest of my face.

 

Once you have the images you look at each category with your esthetician and they’ll give you a breakdown.  At that point I had a much better idea of what I was dealing with and Stephanie and I started on my customized plan.  Mine was pretty simple, she let me know what products AesthetiCare carries that would be good for my skin type and the services she thought would be best to treat my dry skin.  I didn’t have any interest in injections at that time so we didn’t include a nurse but if you’re curious AT ALL about dermal fillers or neuromodulators they would be asked to join in on your consultation. Now remember, there is no one here that is going to push you into purchasing anything, but I didn’t even have a basic skincare routine in place so I decided to start with the AesthetiCare phyto-moisture complex and the medium tinted moisturizer. Since then I’ve started using more products and even taken advantage of some of our services, it’s been too tempting not to. But I’ll tell you about more of those later, don’t let me get off track.

The bottom line is we look at our own skin every day and I don’t know about you, but once I notice something that bothers me it is so easy to focus only on that.  What’s great about this consultation, besides the fact that it’s really cool, is that the Visia is unbiased.  It’s going to show you overall, clinical results, and assess aspects of your skin that are both visible and not visible to the naked eye.  Not just focus on that one brown spot or scar you’re self-conscious about.  Most clients come in and tell me, “You guys are going to think I’m gross, my skin is so bad!”  Those same clients always walk out feeling so much better about whatever concern they have because they’ve seen an impartial comparison and they’re leaving with a treatment plan that has been completely customized to their needs.  So if you haven’t come in yet or you’re on the fence about it, it’s free and it’s fun so give us a call.  If you are a client that has already had a Visia consultation, what did you think of it?  Did the results surprise you? Did you end up treating after seeing your results?  We’d love to hear about your experience!